For the sake of your company and your customers, please hire someone with communications and public relations experience. It’s embarrassing and sad that customers (including myself) are still confused even after multiple emails and forums posts from InSync.
Much of what you write is difficult to understand mainly because it seems that English may not be your first language. That isn’t your fault, but it does indicate a pressing need to hire someone with expertise in this area. Your sentences, paragraphs, and general flow of communication are dissonant and quite frankly erratic. All of that leads to nothing but confused customers and frustration.
What does the P.S. section mean in your post? People who purchased after December 20? Please re-word your sentences are they are currently misleading and confusing.
You could have avoided a lot of this miscommunication if you just released a bullet point FAQ. For example, the following are questions that you must answer immediately:
Question: If I have already paid for InSync, do I need to pay again for “Prime”?
Answer: It seems like the answer is “No”.
Question: Am I required to do anything to become a “Prime” member if I am already a paying member?
Answer: It seems like the answer is “Yes, use something that doesn’t exist yet.”
Question: What is the downside to upgrading to “Prime”?
Answer: It seems like the answer is “Nothing.”
Question: Why should I upgrade to “Prime”?
Answer: It seems like the answer is “Because you will get free upgrades in the future.”
Question: Why can’t I get free upgrades under my current plan? Why is the plan attached to the versions I can use?
Answer: ???
Question: If “Prime” is something everyone is grandfathered in to, why is the upgrade window limited?
Answer: ???
Further, I suggest that InSync should take these steps in the future:
- Do not announce or implement any changes in plans and pricing if you do not have functionality to allow paying members to take advantage of those changes.
- Always communicate your changes months in advance so that paying customers can be aware of changes and prepare for what needs to be done on their end.
- Provide clear and concise communication about changes. Rambling on for paragraphs on end does nothing but add confusion.
- Improve your software to make it easier to view and manage plans and versions. Try standardizing your UI instead of making something completely different from everything else.